Our Experience
20+ Years of Director-Level eCommerce Leadership
I've launched and scaled a bootstrapped eCommerce startup from $0 to $7M in revenue in under two years — solo, managing a 30,000+ SKU catalog end to end.
As Director of eCommerce & Digitalization for a PE-backed B2B distributor, I led a 45-person organization spanning inside sales, customer care, order entry, digital marketing, and web development — where eCommerce drove 30% of company revenue. I delivered $770K in organic revenue growth, a 4% lift in average order value, and a 7% increase in search-attributed revenue.
I ran full P&L for a B2B distribution business unit and launched its Amazon and eBay channels from scratch.
Full-store audits, conversion rate optimization, checkout improvements, and ongoing performance management for Shopify and BigCommerce stores.
Amazon Seller Central launch, listing optimization, PPC campaign management, and marketplace strategy across Amazon and eBay channels.
SEO growth strategy, Google and Bing SEM, PPC campaign management, email marketing, and affiliate channel development for eCommerce brands.
Fractional eCommerce director engagements with full P&L ownership, team leadership, and revenue growth strategy. Available 5-20 hours per week.
Who we are
The AI-Augmented eCommerce Operator
Empowergentic is built on a simple premise. AI does not replace experienced human judgment. It amplifies it. I bring 20+ years of director-level eCommerce operations to every engagement — using AI as a force multiplier to deliver outsized results for my clients.
About us
Built to grow eCommerce brands from the ground up — at a fraction of the cost of a full-time executive.
Doug Hall spent 20+ years building and scaling eCommerce operations from the ground up. At QualityMatters.com, he took the business from $0 to $5 million in annual revenue without outside investors, added $770K in organic revenue through SEO alone, and led a 45-person team responsible for 30% of company revenue. Now, through Empowergentic, he brings that same director-level expertise to eCommerce brands and mission-driven organizations — at a fraction of the cost of a full-time executive.
Team
Meet the Operator
Empowergentic operates as a lean, AI-augmented practice. Every engagement is personally led by Doug Hall — a 20+ year eCommerce operator who has built and scaled multi-million dollar brands. No junior associates. No outsourced work.
Ready to grow your eCommerce revenue?
Let's talk about what's possible for your business
I offer a free 30-minute diagnostic call. No pitch, no pressure — just an honest conversation about your eCommerce situation and what could be improved. Reach out anytime.